As a photographer, I know how much thought goes into capturing the perfect family portrait. Planning the outfits can be one of the trickiest parts! What colors work best? Should everyone match or coordinate? With a few helpful tips, you can easily put together looks that will make your family feel comfortable and confident while looking timeless in your photos.
1. Choose a Color Palette That Works for Everyone
The key to cohesive family photos is to select a color palette that complements everyone in the family. Instead of matching outfits, choose a palette of 3-4 colors and build each family member’s outfit around it. Neutral tones like beige, cream, navy, and soft pastels often work well because they’re versatile and naturally flattering in photos. But if you want something bolder, jewel tones (think emerald, mustard, or burgundy) can add warmth and richness to your photos.
2. Mix and Match Textures and Patterns
Combining different textures and patterns adds visual interest and depth to your photos. Try pairing a chunky knit sweater with denim or mixing floral prints with solids. If you’re including patterns, choose ones that are subtle, like plaid or small florals, and keep it to one or two family members. This way, patterns won’t overwhelm the image or compete with each other.
3. Prioritize Comfort and Fit
While it’s tempting to put kids in formal attire or parents in heels for a dressed-up look, comfort should be a top priority. Your family will be moving, sitting, and potentially playing together during the session. Make sure everyone’s clothes fit well and feel good—especially little ones who may not sit still if they’re feeling restricted.
5. Shop Local for Unique and Timeless Looks
To find unique pieces that help your family stand out, consider shopping at local boutiques or small businesses. Not only does this support your community, but you’ll often find one-of-a-kind items with a personal touch. Many local shops carry high-quality, timeless clothing that works beautifully in photos, with items that you may not find at larger retailers. Plus, shopping small often means more individualized style guidance from the boutique staff.
6. Plan Outfits Ahead of Time and Do a Trial Run
Start planning outfits at least a week before your session to avoid last-minute stress. Try a quick “trial run” by laying out all the outfits together or having your family try everything on to see how it looks as a group. This way, you’ll have time to swap any pieces if the colors don’t feel quite right or if something needs tailoring.
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